Winning in the USAThe track record of UK organisations setting up in the USA is littered with horror stories as most fail. The reason is simple, a successful sales and marketing process in the UK rarely, if ever works in the USA. This is compounded by the fact that a commercially acceptable level of service in the USA is far more demanding than that required in the UK. But the rewards of overcoming the barrier of entry are huge. The market is many times the size, it is more aggressive and the winners win big, both in terms of sustainable revenue growth and the probability / value of a successful exit. There are a few basic facts that can make the difference in getting a US operation established with a fighting chance of reaching profitability. However, to achieve significant growth requires a different approach and an attention to detail that is significantly higher than the UK. There is no magic, just knowledge gained through first hand experience. Contact us to discuss how Channel Wisdom can help. |
