Seminar We have realised that there are many smaller resellers that do not have the time or finds to embark on a 1: 1 consultancy project. To meet this demand, we have launched a time and cost effective seminar to fast track the learning curve of organisations that either want to gain expertise in improving their success rate with existing and new vendor selection. For more information visit our Reseller Seminar page
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Reseller Strategy Taking on a new vendor and a new product is often a high risk process for many resellers / ISV’s and system integrators. The Vendor 80 / 20 rule dictates that whilst 20% of the resellers will deliver 80% of the revenues, 80% of the resellers will deliver little to no sales at all. This failure rate is extremely expensive both in time and money. So why do so many relationships fail? The answers are often a result of failures on behalf of the vendor and reseller – very simply they should never have started the Partnership. So what are the questions a reseller really should ask a vendor (and rarely do) and what steps can the reseller take to improve the probability of a successful solution induction within their own organisation. Channel Wisdom provides 1:1 consulting services on building effective strategies to review existing vendor relationships and set a create a solid process for acquiring new vendor based solutions. To gain an insight into some of the key issues to consider when building a channel business, visit and register (free) on our “tips and tricks” client portal. The portal includes some detail information on what vendors should be providing as well as information on reseller solution acquisition stratgies.
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