Public Relations:       Does PR Work?

That really depends on what your objectives and expectations were to start with. Getting productive PR coverage is not easy, and the cost of PR simply to get your name / face in the press with little to no commercial value is unproductive. Yet PR can be a hugely powerful tool that creates market awareness, brand recognition, supports lead generation, delivers purchaser comfort and leads to revenue growth.

At 3030 Vision, a CRM focused booklet entitled “The 29 Most Common Mistakes” (authored by Neil Robertson and marketed by ITPR) delivered the 5th highest media coverage on CRM in the UK in 2001 – all for less than £45k. (Oracle, Siebel, SAP and IBM had more coverage).

To make PR work effectively, it must form part of a larger marketing strategy, it has to cut through the noise and it has to be either interesting, controversial or preferably both. If you are considering using PR, or believe that you are not getting best value from your current spend, then get in touch to find out more.

Contact us to discuss how Channel Wisdom can help.